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The 2022 Social Media & Digital Ads Certification Bundle

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8
Lessons
91

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Lifetime
Content
1.0 hours
Lessons
9

Learn the Magic of Social Media Marketing

Understand its Role and Create an Effective, Powerful Marketing Strategy for Your Business

By Faisal Siddiqui | in Online Courses

This course will teach you the secrets of Social Media Marketing. What is social media and what are the seven most common types of social media? Learn about the importance of bookmarking, consumer reviews, and blogging in social media. Learn about social media stats and the world's most popular social networking sites. Understand the impact of positive reviews, Instagram stories, and influencers on your business. Learn how to develop an effective and powerful Social Media Marketing strategy for your business. By the end of this course, you should be able to understand the importance of building an audience persona for social media.

  • Access 9 lectures & 1 hour of content 24/7
  • Know what social media is & its 7 common types
  • Understand the role of bookmarking, consumer reviews, & blogging in social media
  • Learn about social media stats & the world's most popular social networking sites
  • See the impact of positive reviews, IG stories, & influencers on your business
  • Know why you or your business should use social media marketing
  • Build an audience persona for social media
  • Learn the dos & don'ts of social media

Faisal Ahmed Siddiqui | Digital Marketing Trainer, Facebook Ads Pro, Entrepreneur

4.1/5 Instructor Rating: ★ ★ ★ ★


Faisal is an experienced entrepreneur with a demonstrated history of working in the field of Digital Marketing & Advertising. He worked with over 50+ multinationals, brands, companies, and business partners with a common goal -- WINNING.

Faisal has experience of spending over $1.5 million in the past 9 years on different digital marketing mediums with an objective-oriented approach. He worked with different industries like; Fast Food, Expensive Handbags, Mobile Phones, Cars, Elearning, News, Apparel, Real estate, eCommerce, NGOs, and others.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Your First Program
  • Acquire the Magic of Social Media Marketing
    • 2. What is Social Media & Common 7 Types of SM - 3:14
    • 3. brief session on Social Network & DIscussion Forums - 4:22
    • 4. What is the role of Bookmarking, Consumer Reviews & Blogging in Social Media - 4:14
    • 5. Social Media Stats & the World's most used Social Networking Sites - 5:18
    • 6. The Power of Social Media according to Stats - 1:35
    • 7. The Impact of Positive reviews, Instagram Stories & Influencers on your Business - 4:32
    • 8. Social Media Marketing Strategy. Why business Should use SMM - 3:57
    • 9. How to build Audience Persona for Social Media - 3:26
    • 10. The Dos and donts of Social media - 4:47

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Lifetime
Content
1.0 hours
Lessons
13

A Complete Guide - On-Page SEO

Learn The Key Elements of On-Page SEO to Stay in The Game of Organic Search

By Faisal Siddiqui | in Online Courses

This course will teach you On-Page search engine optimization (SEO) from beginners to the strategic level. Learn what is on-page SEO & when it should be done. The 12 common factors of On-Page SEO are covered inside the course curriculum. Learn the importance of Search Engine Console in SEO with a detailed explanation. Get familiar with how you can configure the Google search console for your own website. Learn key On-Page SEO components like; Website structure, internal linking, page load speed & image optimization. Get familiar with the importance of Mobile Friendliness & Page Structure in SEO content. Learn about Keyword Evolution & Content Optimization. Grab the knowledge on how Search Intent plays a significant role in Keyword ranking.

  • Access 13 lectures & 1 hour of content 24/7
  • Learn what is on-page SEO
  • List down the 12 common on-page SEO factors
  • Learn the importance of Google Search Console
  • Configure Google Search Console for your website
  • Learn website structuring & internal linking
  • Learn the importance of mobile-friendliness & page structure in SEO content
  • Learn about keyword evolution & content optimization
  • Focus on keyword optimization, title, meta, & alt text

Faisal Ahmed Siddiqui | Digital Marketing Trainer, Facebook Ads Pro, Entrepreneur

4.1/5 Instructor Rating: ★ ★ ★ ★


Faisal is an experienced entrepreneur with a demonstrated history of working in the field of Digital Marketing & Advertising. He worked with over 50+ multinationals, brands, companies, and business partners with a common goal -- WINNING.

Faisal has experience of spending over $1.5 million in the past 9 years on different digital marketing mediums with an objective-oriented approach. He worked with different industries like; Fast Food, Expensive Handbags, Mobile Phones, Cars, Elearning, News, Apparel, Real estate, eCommerce, NGOs, and others.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • On-Page Search Engine Optimization Training
    • 1. Course Introduction - 1:31
    • 2. What is on-page SEO - 2:26
    • 3. When should you do On-Page SEO - 1:55
    • 4. Twelve (12) Common On-Page SEO factors - 3:10
    • 5. What is the importance of Google Search Console - 5:13
    • 6. How to Configure Google Search Console for your Website - 1:45
    • 7. Website Structure & Internal Linking - 4:55
    • 8. The importance of Page Load Speed & Image Optimization in on-page SEO - 2:27
    • 9. Learn the importance of Mobile Friendliness & Page Struture in SEO content - 3:24
    • 10. Learn about Keyword Evolution & Content Optimization - 2:29
    • 11. How Search Intent plays a significant role in Keyword ranking - 5:59
    • 12. A brief guide on focus Keyword Optimization, Title, Meta & Alt Text - 5:44
    • 13. The other common aspects of on-page SEO - 6:51

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Lifetime
Content
1.0 hours
Lessons
9

A beginners Guide to Search Engine Optimization (SEO)

Learn the Key Elements of On-Page SEO to Stay in the Game of Organic Search

By Faisal Siddiqui | in Online Courses

This course will teach you the On-Page search engine optimization (SEO) from beginners to strategic level. Learn what is on-page SEO & when it should be done. The 12 common factors of On-Page SEO are covered inside the course curriculum. Learn the importance of Search Engine Console in SEO with a detailed explanation. Get familiar with how you can configure the Google search console for your own website. and grab the knowledge on how Search Intent plays a significant role in Keyword ranking.

4.1/5 average rating: ★ ★ ★ ★
  • Access 9 lectures & 1 hour of content 24/7
  • Learn what is on-page SEO & when it should be done
  • Understand the importance of Search Engine Console in SEO
  • Get familiar with how you can configure Google search console for your own website
  • Learn key On-Page SEO components like; Website structure, internal linking, page load speed & image optimization
  • Get familiar with the importance of Mobile Friendliness & Page Structure in SEO content
  • Learn about Keyword Evolution & Content Optimization
Faisal Ahmed Siddiqui | Digital Marketing Trainer, Facebook Ads Pro, Entrepreneur
4.1/5 Instructor Rating: ★ ★ ★ ★

Faisal is an experienced entrepreneur with a demonstrated history of working in the field of Digital Marketing & Advertising. He worked with over 50+ multinationals, brands, companies, and business partners with a common goal -- WINNING.

Faisal has experience of spending over $1.5 million in the past 9 years on different digital marketing mediums with an objective-oriented approach. He worked with different industries like; Fast Food, Expensive Handbags, Mobile Phones, Cars, Elearning, News, Apparel, Real estate, eCommerce, NGOs, and others.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • A key introductory guide to SEO
    • 1. Introduction of Course - 1:16
    • 2. What is SEO. PPC vs SEO - 2:14
    • 3. The 3 Common SEO Types - 2:09
    • 4. The World's Top 5 Search Engines - 2:03
    • 5. What are the Common Terminologies of SEO & why you need to learn it - 1:15
    • 6. What is Black Hat & White Hat SEO - 2:35
    • 7. Learn about SERP, Title Tag, Meta Description, Keywords, Crawling Indexing & Ranking terminologies - 4:43
    • 8. Learn what is Anchor Text & Alt Text - 2:03
    • 9. The other 10 common Key terminologies in Search Engine Optimization (SEO) - 6:04

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Lifetime
Content
1.0 hours
Lessons
11

Website Importance in Digital Marketing

Enter the World of Digital Marketing and Create Powerful Sites with an Hour of Content on Website Introduction, Content Strategy, Component & More!

By Faisal Siddiqui | in Online Courses

This course will teach you about the role of websites in digital marketing. Without a website, your online identity is incomplete. Discover why you, as a business owner or entrepreneur, require a website. Learn why websites boost a brand's credibility. You will also learn the significance of eye tracking in content optimization and CTA improvement. The importance of visuals for websites is discussed in detail in the course. The course curriculum explains the F-shaped reading pattern. Discover the elements that go into creating a powerful and effective website. Learn how to create your website content strategy with examples.

4.4/5 average rating: ★ ★ ★ ★

  • Access 11 lectures & 1 hour of content 24/7
  • Understand the role of websites in digital marketing
  • Learn why websites increase the credibility of a brand
  • Know the importance of eye tracking for content optimization & improving CTA
  • Know the necessary ingredients for creating a powerful, effective website
  • Give direction to visitors for clear communication

Faisal Ahmed Siddiqui | Digital Marketing Trainer, Facebook Ads Pro, Entrepreneur

4.1/5 Instructor Rating: ★ ★ ★ ★


Faisal is an experienced entrepreneur with a demonstrated history of working in the field of Digital Marketing & Advertising. He worked with over 50+ multinationals, brands, companies, and business partners with a common goal -- WINNING.

Faisal has experience of spending over $1.5 million in the past 9 years on different digital marketing mediums with an objective-oriented approach. He worked with different industries like; Fast Food, Expensive Handbags, Mobile Phones, Cars, Elearning, News, Apparel, Real estate, eCommerce, NGOs, and others.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Website Introduction, Content Strategy, Key Components & Benefits
    • 1. Introduction & learning outcomes - 1:05
    • 2. Why you need website - 2:00
    • 3. The Website & Credibility relationship - 3:39
    • 4. How eye tracking helps in Website Optimization with Example - 2:42
    • 5. The importance of Eye tracking in Website Landing Page - 3:18
    • 6. The importance of Visuals for Website with an Example - 1:57
    • 7. The Concept of F-Shaped Reading Pattern - 2:16
    • 8. Give direction to visitors for clear communication - 1:03
    • 9. What are the essential elements of a good website - 3:05
    • 10. The ingredients of a a good Website Content Strategy - 2:52
    • 11. What are the benefits of Website for a Business - 2:42

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Lifetime
Content
1.0 hours
Lessons
13

Instagram Masterclass Training & Ads Setup

Learn How to Utilize Instagram Through Organic & Paid Sources

By Faisal Siddiqui | in Online Courses

This course will teach you how to leverage organic & paid marketing tools to become successful on Instagram. The power of Instagram for business with the help of statistics is covered. Learn the best practices for profile & post optimization for maximum results. Learn how to create your business content strategy. You will learn how to plan Instagram content through paid and free tools for effective management. The science of the Instagram hashtag is included inside. In the second section of this course, students will get a step-by-step guide for creating powerful, effective, and result-oriented ads on Instagram.

  • Access 13 lectures & 1 hour of content 24/7
  • Create an Instagram profile
  • Learn Instagram content strategy & publish a calendar
  • Learn the best practices in content creation with examples
  • Plan your Instagram content
  • Learn the science behind hashtags

Faisal Ahmed Siddiqui | Digital Marketing Trainer, Facebook Ads Pro, Entrepreneur

4.1/5 Instructor Rating: ★ ★ ★ ★


Faisal is an experienced entrepreneur with a demonstrated history of working in the field of Digital Marketing & Advertising. He worked with over 50+ multinationals, brands, companies, and business partners with a common goal -- WINNING.

Faisal has experience of spending over $1.5 million in the past 9 years on different digital marketing mediums with an objective-oriented approach. He worked with different industries like; Fast Food, Expensive Handbags, Mobile Phones, Cars, Elearning, News, Apparel, Real estate, eCommerce, NGOs, and others.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginners
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Instagram Organic Marketing Guide
    • 2. The Power of Instagram with the help of Statistics - 3:58
    • 3. Steps required to create Instagram Business Profile - 2:42
    • 4. Instagram Content Best Practices with Examples - 5:53
    • 5. Detailed session on Content Strategy & Publishing Calender - 5:36
    • 6. How to Plan your Instagram content. Free & Paid Tool suggestions for effective management - 5:36
    • 7. The science of Hashtags. Discussion on Free & Paid Tools for Hashtag analysis. - 7:53
  • Instagram Paid Ads Strategy
    • 8. Brief session on instagram ad types & formats - 5:46
    • 9. What are the three ways to buy ads on Instagram. How to run ads through in app option - 7:32
    • 10. Overview of Ads manager. Session on Special Ad category & Marketing Objectives - 6:13
    • 11. Learn how to use Audeince & Placement options to create a valuable adset - 9:44
    • 12. A brief session on Budget & Schedule. Lear about Ad optimization options, budget scheduling & delivery type. - 5:09
    • 13. How to setup ads & how split testing can be done - 5:57
    • 14. Practical Example of $26,000 campaign showing how Instagram placements works for any business - 5:06

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Access
Lifetime
Content
1.0 hours
Lessons
10

A Practical Guide on how to Trend on Twitter

Learn How to Create Trends on Twitter by Using Simple & Effective Strategies

By Faisal Siddiqui | in Online Courses

Getting on the Twitter trend panel is a dream of every brand or company. Curious to know why? Because when your campaign trends on Twitter panel you as a brand get huge outreach. The majority of influencers, organizations, media stars & politicians use Twitter as a communication medium. So trending on Twitter can give brands a lot of success. In this course, students will learn a successful formula for creating trends on Twitter. All the major factors of trend creation will be revealed with examples. After the end of this course, you will be in a position to execute a trend strategy for your brand for maximum outreach.

  • Access 10 lectures & 1 hour of content 24/7
  • Learn the importance of the Twitter trend
  • Learn how Twitter updates influence Trend Algo
  • Get the factors that affect the Twitter trend
  • Learn the importance of hashtags
  • Learn how to select unique hashtags for campaigns
  • Learn how to select influencers
  • Learn the science behind countrywide tweets & links
  • Learn how devices, IP, & tweets ratio impacts the trending activity

Faisal Ahmed Siddiqui | Digital Marketing Trainer, Facebook Ads Pro, Entrepreneur

4.1/5 Instructor Rating: ★ ★ ★ ★


Faisal is an experienced entrepreneur with a demonstrated history of working in the field of Digital Marketing & Advertising. He worked with over 50+ multinationals, brands, companies, and business partners with a common goal -- WINNING.

Faisal has experience of spending over $1.5 million in the past 9 years on different digital marketing mediums with an objective-oriented approach. He worked with different industries like; Fast Food, Expensive Handbags, Mobile Phones, Cars, Elearning, News, Apparel, Real estate, eCommerce, NGOs, and others.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginners
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • How to market your Campaign on Twitter Trend Panel?
    • 1. Course Intro & Outcome - 0:56
    • 2. What is Twitter trend & its importance - 1:53
    • 3. How Twitter updates influence on Trend Algo - 2:36
    • 3.1 Revealing the key factors of Twitter Trend Algorithm - 5:03
    • 4. Learn how to select a Unique Hashtag for campaigns & why it is important for trending purpose. - 5:19
    • 5. Learn about selecting the Influencer & Normal Profiles for trending Purpose - 6:10
    • 6. Learn the science of Countrywide tweets & Links with the help of Automated Tool - 7:16
    • 7. How device, IP and tweets ratio impacts the trending activity - 2:32
    • 8. Connecting all the trend algo factors in 7 Minutes session - 6:48
    • 9. Ending notes - 1:07

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Access
Lifetime
Content
2.0 hours
Lessons
18

Google Ads Search, Display & Discovery Ads

Learn How to Create Powerful Search, Display, & Discovery Ads

By Faisal Siddiqui | in Online Courses

The course curriculum is divided into four major sections. The first section covers the basic details of Google search ads. Broad, match, phrase, exact & negative keyword theory is covered in detail with examples. The second section lectures are on how to create search ads by using different options to create the best campaign. Best practices for writing compelling ads are covered with examples. Campaign & ad template concepts are included in course lectures. The third section covers topics on quality score, ad rank & measurement. Google Ads sales funnel, ad ranking calculation & ad reporting, and measurement is covered inside. In the last section, students will learn the best practices for creating & running powerful display and discovery ads.


  • Access 18 lectures & 2 hours of content 24/7
  • Get more leads, sales, & website traffic
  • Create search ads by using different options to create the best campaign
  • Write compelling ads are covered with examples
  • Learn the best practices for creating & running powerful display and discovery ads
Faisal Ahmed Siddiqui | Digital Marketing Trainer, Facebook Ads Pro, Entrepreneur
4.1/5 Instructor Rating: ★ ★ ★ ★

Faisal is an experienced entrepreneur with a demonstrated history of working in the field of Digital Marketing & Advertising. He worked with over 50+ multinationals, brands, companies, and business partners with a common goal -- WINNING.

Faisal has experience of spending over $1.5 million in the past 9 years on different digital marketing mediums with an objective-oriented approach. He worked with different industries like; Fast Food, Expensive Handbags, Mobile Phones, Cars, Elearning, News, Apparel, Real estate, eCommerce, NGOs, and others.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • An introduction to Search Ads
    • 27. Ad Group Setting Intro - 3:28
    • 28.Google Keyword Matching Options - 4:55
    • 29. Broad Match - 4:36
    • 30. Phrase Match - 2:50
    • 31. Exact Match - 3:46
    • 32. Negative Keywords - 3:35
    • 33. Types of Negative Keywords - 7:21
    • 34. Keyword Research & Execution - 17:05
  • How to create Search Ads?
    • 36. Search Ads Intro - 2:59
    • 35. Negative Keyword Example - 3:22
    • 37. Best practices for writing compeling Search Ads - 9:33
    • 38. Ad creation demonstration with example - 8:30
    • 39. Campaign & Ad Template - 5:17
  • Quality Score, Ad Rank & Ad Measurement
    • 40. Quality Score - 9:29
    • 43. Google ads Sales Funnel - 9:36
    • 41. Ad Rank Calculation - 6:27
    • 42. Campaign Reporting & Measurement - 11:36
  • Display & Discovery Ad
    • 44. Display Ads - 16:57

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Access
Lifetime
Content
1.0 hours
Lessons
8

Google Ads Intro, Profit Calculator & Ads Dashboard Overview

Learn the Benefits of Google Ads for Any Business & Get Familiar with How to Create Profit Calculator for Ads

By Faisal Siddiqui | in Online Courses

Google Ads are the best source to reach a targeted audience and help your business grow in the internet world. The Google Ads Intro program helps entrepreneurs to take the business to the next level by adopting the right strategy that Google has given to the business.

This course is divided into three sections. The first section covers the fundamental Google Ads lectures, such as why advertisers should use Google Ads and what the main benefits of using this platform are. The second section contains lectures on Google Ads profit calculator. Students will learn the direct sale and funnel sale strategies with examples using a profit calculator. The final section provides a detailed overview of the Google Ads dashboard. Students will also learn about ad policies and how to create an account.


  • Access 8 lectures & 1 hour of content 24/7
  • Understand why advertisers should utilize Google Ads
  • Know the key benefits of using this platform
  • Learn the direct sale & funnel sale strategies through a profit calculator with examples
  • Get familiar with ad policies & account creation
Faisal Ahmed Siddiqui | Digital Marketing Trainer, Facebook Ads Pro, Entrepreneur
4.1/5 Instructor Rating: ★ ★ ★ ★

Faisal is an experienced entrepreneur with a demonstrated history of working in the field of Digital Marketing & Advertising. He worked with over 50+ multinationals, brands, companies, and business partners with a common goal -- WINNING.

Faisal has experience of spending over $1.5 million in the past 9 years on different digital marketing mediums with an objective-oriented approach. He worked with different industries like; Fast Food, Expensive Handbags, Mobile Phones, Cars, Elearning, News, Apparel, Real estate, eCommerce, NGOs, and others.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Google Ads Introduction
    • 1. Why every business should advertise on Google - 10:54
    • 2. How Google Ads Work - 3:52
    • 3. Eight Key benefits of Google Ads - 8:04
  • Google Ads Profit Calculator for effective marketing
    • 4. Profit Calculator - Leads to Sales Method - 5:38
    • 5. Profit Calculator Two Direct Sales Methods - 9:22
  • Google Ads Account Creation & Dashboard Overview
    • 7. How to create Google Ads account - 4:53
    • 8. Dashboard Overview - Tools & Policies - 12:44
    • 9. Dashboard - Overview Summary - 6:34

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Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.