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Modern Marketing & Entrepreneurship Bundle

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3 hours
Lessons
24

Facebook Marketing: Advanced Targeting Strategies

Utilize the Advanced Marketing Features of the Largest Social Network on Earth

By Patrick Dermak | in Online Courses

Facebook is the world's biggest social network and a marketing hotbed for businesses to convert internet traffic into paying customers. Over this course, aspiring entrepreneurs or marketers will discover how to deploy proven Facebook marketing strategies to build a fan base, generate more leads, and sell more products or services. Whether you want to start a business, a side hustle, or just improve your resume, this is the course for you.

  • Access 24 lectures & 3 hours of content 24/7
  • Generate more income by reaching out to your customers & email subscribers
  • Reach out to website visitors & turn them into paying customers
  • Harness the power of lookalike audiences & increase your campaign ROI
Patrick Dermak is the CEO & co-founder of Baydream Media, a digital media publishing company. He is also co-founder of Adbaker and Madfox Media, two performance marketing agencies with offices in Munich, Cologne & New York. They consult with start-ups, medium and large sized companies. His primary field of expertise is Facebook advertising, funnel design and customer relationship management.

He has sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students, revealing the power of scaling businesses with Facebook Ads.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • How To Grow Your Business With Custom Audiences
    • How This Training Will Transform Your Business
    • What Are Custom Audiences?
    • Why Custom Audiences?
    • How To Reach Your Customers (0:25)
    • How To Create A Custom Audience On Facebook
    • How To Use Custom Audiences In The Ad Creation Process
    • How To Target Your Custom Audience On Facebook
    • Custom Audience Core Strategies – Part I
    • Custom Audience Core Strategies – Part II
  • Retargeting – Marketing Of The Future
    • How To Reach Your Customers On Facebook (0:21)
    • What Is Website Retargeting?
    • Why Retargeting Will Accelerate Your Business Growth
    • How To Install A Retargeting Pixel
    • How To Get Your Retargeting Pixel Installed
    • How To Create A Website Custom Audience
    • How To Create Retargeting Ads
    • Retargeting Core Strategies – Part I
    • Retargeting Core Strategies - Part II
  • How Lookalike Audiences Can Triple Your Revenue
    • Introduction To Lookalike Audiences
    • What Are Lookalike Audiences?
    • Lookalike Audience Core Strategies
    • How To Set Up Lookalike Audiences
    • How To Create Ads With Lookalike Audiences
    • Congratulations, You Made It!

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Content
1.5 hours
Lessons
14

Online Marketing And Sales Funnels

Learn How to Build Powerful Sales Funnels for Online Businesses

By Mark Timberlake | in Online Courses

The most important things an online business can do is drive new business and re-engage the old. The internet is riddled with tools to help you do just that, and this course will teach you how to optimize your digital marketing content and activity to drive potential customers into funnels that will turn them into buyers. Focusing on the AIDA Marketing Funnel creation process, you'll learn how to use advanced digital marketing techniques that will make your resume stand out.

  • Access 14 lectures & 1.5 hours of content 24/7
  • Explore the AIDA Marketing Funnel creation process
  • Learn how to master the process by analyzing real-world client experiences
  • Deliver a marketing system to clients or employers that works in a digital age
  • Understand what type of content needs to be placed on social media sites, your website, & on a newsletter
Mark runs a marketing company called SME Heroes, which specializes in training on all things to do with online course creation and online marketing.

He has extensive experience with online business in various forms over the last 14 years and loves to share his hard one lessons and techniques for online business success.

In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer. This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the practical skills he has learned.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Introduction And Housekeeping
    • Introduction (2:18)
  • An Outline Of The AIDA Marketing Funnel
    • An Introduction To AIDA Marketing Funnels (3:12)
    • AIDA Psychology And Application (12:05)
  • The Four Stages Of An AIDA Marketing Funnel
    • AIDA - The Attention Phase (4:19)
    • AIDA - The Interest Phase (12:47)
    • AIDA - The Desire Phase (15:08)
    • AIDA - The Action Phase (2:54)
  • AIDA Funnel Mind Maps - An Exploration
    • The Customers Journey Through An AIDA Marketing Funnel (8:30)
    • Building Your Own Marketing Funnel (14:14)
    • Examples Of Marketing Funnels On YouTube And A Website (8:26)
  • Resource Section
    • AIDA Customer Journey Mind Map - PDF For Download
    • AIDA Sample Marketing Mind Map For A Linguistics Company - PDF For Download
  • Summary
    • Course Summary And Final Thoughts (1:57)

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Lifetime
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1 hours
Lessons
1

Shoestring Start-Ups

Bootstrap Your Own Business to Success Without Relinquishing Any Control

By Zellus Academy | in Online Courses

We are sorry to report that all entrepreneurs do not stumble upon unicorns every single day. Truthfully, starting a business is extremely tough, and when you rely on initial investment you can dilute your authority fast. In this quick, hard-hitting course, you'll learn how to launch a business using only the tools and funds you already have, keeping a lean operation while keeping yourself in full control.

  • Access almost 90 minutes of content 24/7
  • Learn the same bootstrapping strategies employed by some of the world's most successful entrepreneurs
  • Understand alternative business-funding strategies to avoid venture capitalists
  • Discover creative ways to cut costs & fund your business w/ just the tools & talents you already possess
Zellus Academy has been helping students since 2013 in the areas of getting a business setup online and marketed to the right audiences.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • First Section
    • The Shoestring Startup - Full Course (88:14)

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Lifetime
Content
1 hours
Lessons
1

Bulletproof Branding

Set Yourself & Your Company Apart From the Company with Top Branding Secrets

By Zellus Academy | in Online Courses

Branding is an essential tool for any business to differentiate and stand out from the competition. In this course, you'll learn tried and true branding techniques that will help a business grow and create greater customer loyalty. Regardless of whether you're trying to launch a company or contribute at a new one, you'll learn valuable branding secrets that will give you an edge.

  • Access almost 90 minutes of content 24/7
  • Develop & refine a branding strategy that grows your business over the long term
  • Position your products & services in the marketplace to make them stand out
  • Cement customer loyalty & grow your business over the long term
  • Discover a branding penetration strategy that creates an unbeatable foundation
  • Create "top of mind" awareness in your market
Zellus Academy has been helping students since 2013 in the areas of getting a business setup online and marketed to the right audiences.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • First Section
    • Bulletproof Branding - Full Course (88:06)

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Lifetime
Content
2 hours
Lessons
1

Millionaire Brainstorming

Make Your Business Ideas More Efficient by Learning Brainstorming Techniques

By Zellus Academy | in Online Courses

"Brainstorming" may sound like something you did in 3rd grade English class, but knowing how to properly brainstorm and refine ideas is one of the chief abilities that separates the best entrepreneurs from the duds. Over this course, you'll learn the best brainstorming techniques, and understand how to research and develop an idea fast so you can start profiting from it quickly.

  • Access almost 2 hours of content 24/7
  • Learn how to brainstorm & refine a million-dollar business idea
  • Follow the same blueprint used by some of the world's most successful entrepreneurs
  • Know instantly whether or not an idea is worth pursuing
  • Understand how to research & develop a business idea from start to finish in just one weekend
  • Discover how to get a product to market quickly
Zellus Academy has been helping students since 2013 in the areas of getting a business setup online and marketed to the right audiences.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • First Section
    • Millionaire Brainstorming - Full Course (106:43)

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Lifetime
Content
1 hours
Lessons
9

Sales Funnels Mastery

Sift Out the Serious Buyers From the Non-Serious Ones

By Zellus Academy | in Online Courses

In the sales world, roughly only 20% of buyers are serious, premium, repeat buyers, and they can be very difficult to identify and retain. Through this quick course, you'll learn how to properly set up a sales funnel to find the most valuable buyers, thereby having a skill that is easily applicable to any industry.

  • Access 9 lectures & 1 hour of content 24/7
  • Learn common sales mistakes & how to avoid them
  • Set up a sales funnel to find the "diamond in the rough" buyers
Zellus Academy has been helping students since 2013 in the areas of getting a business setup online and marketed to the right audiences.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Create Perfect Sales Funnels
    • Intro (8:05)
    • Typical OTO's (4:05)
    • Common Mistakes (4:45)
    • Segmentation (1:57)
    • Smart OTO's Part 2 (4:35)
    • Technology Roadblocks (7:12)
    • How To Setup Your OTO (8:03)
    • Integration Into WordPress + Plugin (8:47)
    • Profit Checkout Bumps (9:01)

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Lifetime
Content
8.5 hours
Lessons
67

Marketing Strategy for Business

Learn How to Generate & Assess an Effective 21st Century Marketing Strategy

By Oxford Learning Lab | in Online Courses

Learning from top marketing experts, this course will teach you how to effectively run a 21st century marketing strategy. Companies are constantly searching for impactful marketers who can ensure a company is getting the most out of its marketing investment. This course will help you push your qualifications to the top of the list.

  • Access 67 lectures & 8.5 hours of content 24/7
  • Find out how to classify & manage your best customers
  • Explore market segmentation
  • Generate an effective marketing plan & assess its profitability
  • Gamify your strategy
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, fromMarketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Key Account Management
    • How you define a key account - Intro
    • A new critical Interface for Sales
    • Key Account Management - A practical example
    • Selection and Relationship with Key Accounts
    • Strategic Purchasing system
    • Key Account Portfolio Management
    • Key Account Analisys
    • How To Select Key Account Managers
  • Market Segmentation
    • Intro to Market Segmentation
    • A case study: avoid the price commodity trap
    • Market segmentation process
    • Product life cycle 1
    • Product life cycle 2
    • Reasons for market segmentation
  • Advanced Market Segmentation
    • Market Segmentation Intro
    • How do you do segmentation properly
    • Design a project specification
    • Segmentation process
    • Prioritising and selecting elements
    • How do you link it to strategy
    • What you should get out of it
  • Marketing Accountability
    • Intro to Marketing Accountability
    • Marketing accountablity: the value of goodwill
    • Marketing Value Time Lag
    • Financial and Business Risks
    • Creating Sustainable Competitive Advantage
    • What is Marketing Accountability
    • Marketing Due Diligence
    • Practical Example of Marketing Accountability
  • Strategic Marketing Planning
    • Marketing Planning Intro
    • The Housemarket Plunge
    • Sustained Competitive Advantage
    • Overwiew to Marketing Planning
    • The Ansoff Matrix
    • Marketing Planning Example
    • The Real SWOT analysis
    • How Promotion is linked to market segmentation
  • Marketing Plans Implementation
    • Marketing Plans Implementation (McDonald)
    • Marketing plans - Implementation (Ed Bradford)
    • Implementation Steps - Anticipate
    • Implementation steps- Initiate
    • Implementation steps - Accelerate
    • Implementation steps-Integrate
    • Sensing implementation success
    • Reduce risk of failure
  • Marketing Plans Implementation Advanced
    • Marketing plan implementation-Intro
    • Borrowing brilliance
    • The helm model
    • Key success factors
  • Gamification
    • The Gamification of strategy-Intro
    • Applying STP to SAM using Simulator
    • Using simulator to apply STP to SAM-Step 1 Segmentation
    • Using simulator to apply STP to SAM-Step 2 Targeting
    • Using simulator to apply STP to SAM-Step 3 Positioning
    • The Gamification of strategy-Conclusions
  • Marketing in The Boardroom
    • Intro To Marketing in the Board Room
    • The Pointlesness of P&L Statements
    • The Purpose of Strategic Marketing Planning
    • Value Propositions
    • Do we know our markets?
    • Do we know what our sources of differential advantage are in each of the princip
    • Do we address real segments in our key target markets?
    • Do we agree on the prioritisation of our markets and the segments within each ma
    • Have we assessed the risks associated with our strategic marketing plan?
    • Have we calculated whether the strategic marketing plan creates or destroys shar
    • Have we agreed the marketing metrics we want reported to us and their frequency?
    • Are we happy that the time, effort and expense involved in developing marketing

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Content
4 hours
Lessons
23

Social Media Strategy for Business Growth

Capitalize on the Web Savvy, Super-Connected, Deep-Pocketed World of Social Media

By Oxford Learning Lab | in Online Courses

More and more shoppers are online these days, making web marketing an absolute essential for sellers. Social media is a hotbed for business growth, providing many tools to turn social media users into paying customers. In this course, you'll get a complete introduction to marketing on Facebook, Twitter, LinkedIn, and more.

  • Access 23 lectures & 4 hours of content 24/7
  • Make the most out of Twitter, LinkedIn, Facebook, & blogs
  • Learn a process for generating leads using social media
  • Create content that increases conversion rates
  • Incorporate mobile strategies into your marketing mix
  • Measure the ROI of your social media campaigns
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, fromMarketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Social Media Strategy for Business Growth
    • Social media strategy-Introduction (11:08)
    • 2 Key principles (19:23)
    • 3 Social media strategy (7:24)
    • 4 Situation analysis (9:03)
    • 5 Stakeholders (8:34)
    • 6 The competition (3:44)
    • 7 Audience research (20:00)
    • 8 Objectives (14:38)
    • 9 Strategy (10:46)
    • 10 Tactics (10:16)
    • 11 Your content strategy (12:22)
    • 12 Content audits (9:41)
    • 13 Audience research (9:34)
    • 14 Content ideas (8:01)
    • 15 Map the customer journey (12:15)
    • 16 Content distribution (5:53)
    • 17 Actions (15:57)
    • 18 Controls (7:52)
    • 19 Learn from analysis (6:17)
    • 20 Test and learn (6:57)
    • 21 Show ROI (9:37)
    • 22 Analyse the data (16:09)
    • 23 Conclusion (3:15)

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